Words that begin with “S”

Safelist is a mailing list that is geared towards advertising web sites, business opportunities, and so forth. All members of a free or paid safelist agree to receive advertising emails from the other members. It benefits you by allowing you to advertise to a number of people via email, without having to resort to spam.

Site Command: The site: command enables you to search through a particular site. For instance, a searcher could look for references to [Buffy] in this blog by doing the following search:
site:googlewebmastercentral.blogspot.com buffy

Webmasters sometimes use this command to see a list of indexed pages for a site, like this:

site:www.google.com

Note that with this command, there’s no space between the colon and the URL. A search for www.site.com returns URLs that begin with www and a search for site.com returns URLs for all subdomains. (So, site:google.com returns URLs such as www.google.com, checkout.google.com, and finance.google.com). You can do this search from Google or you can go to your webmaster tools account and use the link under Statistics > Index stats. Note that whether this link includes the www depends on how you have added the site to your account.

Scribd- is a document sharing website. It currently houses over 350,000 documents. The site was initially funded with $12,000 funding from Y …
en.wikipedia.org/wiki/Scribd

Skitch() is different from the other sites mentioned in this post in that it isn’t specifically made for Twitter. Rather, Skitch is a Mac-native image editing client that uniquely has sharing directly built in. Once you’re done editing a photo, you can click the ‘Webpost’ button to automatically upload it to the Internet, and then you can share the image via the provided link.

Search Engine Marketing (SEM) – Is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion (Wikipedia, Search Engine Marketing)

Search Engine Optimization (SEO) – Is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. (Wikipedia, Search Engine Optimization) Also: Search engine optimization - the science of having your site come up higher as a result when people search of terms related to you business. This is easy if your site is about “antique thimbles from the renaissance period” and harder if your site is about “sex”. Usually referred to as SEO or SEM (Search Engine Marketing)

Search and Social sites:

http://lonewolflibrarian.wordpress.com/2009/04/15/essentials-of-combining-search-engine-optimization-and-social-media-marketing-tactics041509/

http://www.socialmediatoday.com/SMC/85423

Search Engines online Analyst Engines

• nielsen-online.com
• http://www.amrresearch.com/
• http://www.onlinecommunityreport.com/
• http://www.forumonenetworks.com/
• http://www.illuminata.com/
• http://redmonk.com/
• http://www.idc.com/
• http://www.forrester.com/rb/research
• http://www.gartner.com/
• http://www.the451group.com/

Sentiment – A level of assessment that determines the tone of an article, blog post, a company, etc.; usually positive, negative, or neutral

Slashdot, sometimes abbreviated as /.,^[1] is a technology-related news website owned by SourceForge, Inc. It features user-submitted and editor-evaluated current affairs news with a “nerdy” slant. Each story on the site has an Internet forum-style comments section attached. The name “Slashdot” is described by the site’s owners as “a sort of obnoxious parody of a URL”, chosen to confuse those who tried to pronounce the URL of the site (“h-t-t-p-colon-slash-slash-slashdot-dot-org“).^[2]

Squidoo-is a website hosting hundreds of thousands of handbuilt webpages (just to be difficult, we call them “lenses”). Each lens is one person’s look at something online. Your take on football or business or the best thai food in town.

smores (social media whores*) They are the folks with large number of followers and seem to be the opinion leaders (and perhaps even “heros”) of Twitter. You can get a good idea of who they are by viewing Twitterati.alltop, TwitterCounter, and Egos.alltop. There are three reasons to follow them: first, many have scripts that will auto follow you; second, you might learn something from watching what they tweet about; third, when people look at your profile to see who you follow, you want to appear that you have a clue. (*originally coined by @worleygirl who passed it to @pauladrum who passed it to me)

Snitter (Windows & Mac)– Snitter requires you to download the Adobe AIR before installation. The program seems to work well, and it has plenty of options you can set up. It also has an option to shrink URLs so that you don’t have to visit a separate site. The only thing I don’t like about it is that I am not crazy about its aesthetic design.

Rhttp://blog.

Social Bookmarking – A method for people to search, organize, store and share items (i.e. blog posts, online articles, pictures, etc.) of interest using the item’s URL

- Number of visitors from social bookmarking websites were equal to number of visitors from search engines
- Websites like Stumbleupon, Digg and delicious were among top referrals.
- Social bookmarks created get indexed by search engines very quickly.
- Social bookmarks pages appear in SERPs (Search Engine Result Pages) in a short span of time whereas a website may take anywhere from three to six months to get in top ranks
- With time social bookmark pages get good PR value. Thus you get a link from authority website and content rich page with good PR value. Some Stats

Social Media – A term used to describe tools and platforms people use to produce, publish and share online content and to interact with one another. Social media tools include blogs, podcasts, videos, microblogs, wikis, etc. Also Social media – the art of using networking tools on the internet to listen to and reach out to your current and potential customers. This includes blogging, microblogging, videos, photos, and social networking. 32 ways to use social media

Social media marketing recognises 6 tyes of ‘web 2.0 website’:

• Media Sharing – YouTube, StimTV, Podcasting, etc.
• Social Bookmarking – Delicious, Diigo, etc.
• Citizen Media – Blogs, Tag Engines, RSS Feeds, etc.
• Collaborative Directories – Wikipedia, Prefound, Zimbio, etc.
• Collaborative Harvesters – Digg, Netscape, Reddit, Popurls, etc.
• Social Networking – Facebook, MySpace, Squidoo, etc.

Social Mention A free search engine that aggregates information across many different user generated contact sites such as blogs, comments, photos, voting, tagging and micro-blogging. Users can subscribe to the watch lists by either RSS or email.

Social Networking Sites – Large sites that host multiple communities comprised of people with profiles who have with similar interests. These sites offer a place where people engage with one another online and share content. Example communities include:

• Facebook – An online community for people to connect or re-connect with others. Enables people to share videos, pictures and information about themselves. One of the fastest growing social networks of the past two years.
• LinkedIn – A professional online community used to network with fellow professionals; an online resume sharing site
• MySpace – A site where people can meet others with similar interests, creating online communities by sharing videos, photos, and personal information
• Friendfeed – enables you to keep up-to-date on the web pages, photos, videos and music that your friends and family are sharing. It offers a unique way to discover and discuss information among friends (FriendFeed About Section)
• YouTube – An online site for uploading and discussing videos; Videos can also be embedded from YouTube onto other social media sites such as blogs or social networks
• Flickr –Online site for storing, sharing and commenting on photos
• Twitter – A micro-blogging community where posts and links are 140 characters or less
  • Tweet – The post/entry made on Twitter
  • Hashtag – Similar to regular tags, these are keywords associated and assigned to an item of content with a hash mark (#) attached to the front of the word. Hashtags make it easier to follow a topic of interest discussed on Twitter
  • Twitter Search – A search engine that filters out real-time tweets

Social technology as: Technology which makes use of input and behavior of the users of the technology to enhance its relevance, usability, content, navigation or function. Often this refers to tools which are used in web 2.0 or social media efforts.

SocialToo. SocialToo provides a service that automatically follows everyone that you do. It also enables you to send them a nice welcome message. If you heed my advice to follow everyone who follows you, it’s indispensable. It can also inform you when someone has stopped following you too.

(from Groundswell)

• Spectators
  • Read blogs
  • Watch video from other users
  • Listen to podcasts
  • Read online forums
  • Read consumer ratings/reviews

Searching for information on the Net is done using a search engine, of which Google is the best known. Specialist search engines like Technorati concentrate on blogs. As well as searching by word or phrase you can search on tags, and so find content others have keyworded.

Sharing is offering other people the use of your text, images, video, bookmarks or other content by adding tags, and applying copyright licenses that encourage use of content.

Smartmob

Social media is a terms for the tools and platforms people use to publish, converse and share content online. The tools include blogs, wikis, podcasts, and sites to share photos and bookmarks.

Social networking sites are online places where users can create a profile for themselves, and then socialise with others using a range of social media tools including blogs, video, images, tagging, lists of friends, forums and messaging.

Spaz (Windows & Mac)– Another Adobe AIR program. All of the same features as Snitter, but I find it a bit easier to get to all of the options and change the display windows. It doesn’t have as many formatting options, but it looks pretty cool.

Sphinn is a social site ( similar to Digg ) for search and interactive marketers. It’s set up to share and news stories, read and take part in discussions, discover events of interest and network with others. You will may have likely first heard of it when your inbox started filling up with “Sphinn Me” requests. Even if you are not “selling” a product and just want to set up a blog- join anyway. With a blog you are selling something. You are marketing yourself and your knowledge. you are BRANDING YOURSELF AS AN EXPERT. Signing up for Sphinn takes about 2 minutes. There are a ton of great articles and information to glean from. Also a good place to make connections.

A startpage* - like Pageflakes, Netvibes or Google Personalised Home page – is web page that you can configure to pull in content from a range of web-based services including email, feeds from blogs and news services. It is a multi-purpose aggregator. Home pages used to be static affairs providing a sort of shop window for a site. They can now be your ever-changing window into the Net, and a way of organising a lot of different activities.

Stories, as well as conversations, are a strong theme in blogging. Anecdotes, bits of gossip and longer narratives work particularly well on blogs if they have a personal angle. It helps others get to know the blogger – and helps the blogger find and extend their voice.
Subscribing is the process of adding an RSS feed to your aggregator or newsreader. It’s the online equivalent of signing up for a magazine, but usually free.

StumbleUpon. People in the StumbleUpon community mark sites that they find interesting. You can install the StumbleUpon button by clicking here and go from site to site; you can visit the StumbleUpon recently popular websites list; or you can add this feed to your feed reader. Sample picture.

Subscribing is the process of adding an RSS feed to your aggregator or newsreader . It’s the online equivalent of signing up for a magazine, but usually free.

Synchronous communications are those occurring in real time, like chat, audio or video. Face-to-face communication is synchronous in the same place. Telephony is synchronous, in different places, The Internet extends the scope for both types of communication.